Twenty Years, In Their Words: Our Clients on What Makes TVGla, TVGla

Do you remember your first project with TVGla?

Twenty years covers a lot of first projects, some more recent than others.

Marissa Grasso: "It's been so long, I'm pretty sure our first project was carved into stone tablets."

Carina Foster: "First project was way back when, on a Cinemax show called Strike Back. TVGla did the full digital campaign."

Gabrielle Cohen: "My first project with TVGla was in the chaos of the Seinfeld home entertainment release back in 2021. TVGla was already assigned as the agency of record and I was just new to the Sony team!"

For Paris Mackey, the introduction came from an unusual angle, the inside.

Paris Mackey: "I had the unique privilege of working at TVG as an employee, where I saw firsthand the agency's ability to adapt quickly, generate immersive and creative ideas, and scale its operations to meet the demands of its clients. So when I went in-house at Niantic and assessed what we needed from our social strategy, there was only one partner that spoke my language and could execute on the timeline we needed."

What convinced you to keep working with us?

First projects get you in the door. What we heard again and again is that it's what happens after that keeps a partnership alive for two decades.

Marissa Grasso: "Great partnerships aren't built on one great project; they're built on consistency. The reason we've worked together for two decades is that TVGla has never treated any brief as 'just another job.' Whether it's a wild creative swing or a seemingly impossible ask, they've consistently found a way to make it happen, and they've never let me down."

Gabrielle Cohen: "It was a combination of how organized and streamlined our collaboration process is, and also the team's familiarity and love of our IP that motivated us to continue our partnership."

Carina Foster: "Great staff, quick turnaround, and the feeling that our projects are a team effort."

Lin Park: "The amazing people!"

Paris Mackey: "They listened to my feedback and were actionable in making sure that the end product was exactly aligned with our brand's vision."

Any favorite campaigns or moments from our time together?

This is where the answers got specific and where twenty years of work starts to sound like twenty years of stories.

Marissa Grasso: "Let's just say not everyone gets to put 'helped build the Bates Motel' on their résumé and have it be a good thing, but creating the virtual BatesMotel.com was a career highlight with TVG. It's not often you get to say you spent months making one of Hollywood's most infamous motels feel welcoming."

Gabrielle Cohen: "I really enjoyed when we launched the petition to make Festivus an official national holiday."

Carina Foster: "You helped us survive HBO Max launch, round one."

Paris couldn't pick just one: "Two answers are vying for first place. The first was a scavenger hunt through Seattle tied to Pokémon GO Fest, which was taking place in the city at the same time. For a brand predominantly known for a single IP, the challenge was creating a campaign that felt complementary to the event while still standing on its own and telling the broader story of how Niantic is on a mission to inspire people to explore the world around them. TVG was instrumental in bringing that production to life, from sourcing influencers to recruiting players to compete in the experience. The resulting creative was fun, on-brand, and proof that a thoughtfully developed campaign paired with the right partner can have a tremendous impact.

The second: launching Peridot, an AR Tamagotchi-inspired pet game. A live-action shoot featuring real puppies was one of my favorite days on the job. TVG absolutely nailed both the production and the resulting content, helping bring the magic of the product to life in a way that felt authentic, playful, and memorable."

What does "creative partnership" mean to you — and how does TVGla fit that definition?

"Partnership" gets thrown around a lot in this industry. We wanted to know what it actually means to the people on the other side of the table.

Marissa Grasso: "To me, a creative partnership is about trust. It's knowing you can get on a call with an idea that's only 20% formed, throw it on the table, and instead of hearing why it won't work, you hear, 'Okay... what if we tried this?' That's what we've built over the years."

Lin Park: "A creative partnership means the agency is an extension of our team and treats our goals as their own."

Gabrielle Cohen: "After working on the same IP for several years, I think TVGla has evolved from being an execution partner to becoming a strategic creative collaborator."

Paris Mackey: "In its simplest form, it means someone who is committed to the same goal and desired outcome, and who gets there through innovation, disruptive thinking, and collaboration."

What's something TVGla brought to the table that you didn't expect?

Marissa Grasso: "I thought we'd be managing an agency. Instead, we accidentally adopted a group of incredibly talented overachievers who keep making our ideas better and have become more like family."

Gabrielle Cohen: "We were really impressed with the caliber of production on the Festus Ezeli YouTube video last Festivus. It was so well produced and executed, it felt like we were watching an elevated Netflix program and not just a social creator video."

Lin Park: "TVGla cares, not just about the big ideas in a proposal, but about executing them thoughtfully and strategically every step of the way."

Paris Mackey: "Lifelong friends and collaborators."

How do you describe TVGla to someone else in the industry?

Marissa Grasso: "When people ask me about TVGla, I don't describe them as an agency. I describe them as an extension of my team. Over the past 20 years, they've earned our trust by consistently delivering exceptional work and never shying away from a challenge. They have an incredible ability to take ambitious ideas that seem impossible and find a way to bring them to life. They're constantly innovating, pushing creativity further, and always focused on the business goal behind the work, not just the deliverable. Most importantly, they've fit into every team I've led like a glove. They collaborate, challenge us in the best ways, and genuinely care about the success of the work. That's what makes them more than a creative partner; it's what makes them invaluable."

Gabrielle Cohen: "We describe TVGla as our partner in helping SPT's legacy TV IP stay culturally relevant on social."

Paris Mackey: "They're great at what they do and don't leave you with that icky agency vibe where it's all about hours and scope creep. They truly respect their partners."

Carina Foster: "Great partners that will always help you get a project over the finish line quickly and efficiently."

What do we do that makes your job easier?

Marissa Grasso: "They've spoiled me. They've set the bar so high that I now assume every impossible ask can somehow become a reality."

Gabrielle Cohen: "The creatives are awesome, but I have to give a special shout-out to the TVGla producer team. I don't know how they keep things so organized and track our feedback between emails on the day-to-day, but they do, and we are very thankful to them for it!"

Paris Mackey: "They adapted to how I work best. It's not a rigid system for how they collaborate."

Finally: in five words or less, why did TVGla make it to year 20?

Marissa Grasso: "Creativity backed by consistency."

Gabrielle Cohen: "TVGla drives strategy through creativity."

Carina Foster: "Talent!"

Paris Mackey: "Paris Mackey once worked there."

Twenty Years In. Now Built Different.

Reading these answers back, a pattern emerges, and it's not about any single campaign, platform, or deliverable. It's about trust built one impossible ask at a time. It's half-formed ideas met with "what if we tried this" instead of "here's why it won't work." It's producers who track every note, creatives who treat your IP like their own, and a team that clients describe not as a vendor, but as family.

That's what twenty years of showing up looks like. From building the Bates Motel to surviving streaming launches to putting real puppies on a live-action shoot, the work has changed, the platforms have changed, and we've changed with them. What hasn't changed is the thing our clients kept circling back to, in answer after answer: we care about their goals like they're ours, because they are.

Here's to the partners who kept us honest for twenty years. We can't wait to show you what the next twenty look like.